What is marketing automation?

Definition: A campaign management system that drives prospect interactions with the brand, measures prospect response to marketing programs, and delivers prospect information to sales representatives through the company’s CRM or salesforce automation (SFA) systems. When used effectively, marketing automation systems will deliver a continuous flow of qualified leads to the sales force, as well as the data needed to close sales with those leads.

Resources and guides about marketing automation tools and software platforms:

Mike Felix

Mike Felix

Mike Felix is an Engineer turned Digital Sales Coach who specializes in growing online businesses through Coaching, Digital Marketing, Design/Development and Sales Pipelines.

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